Week Four

This week was one of extreme changes in response to my slippage from the top of the customer satisfaction and total revenue rankings. I still sold lots and lots of coffee last week but I am not content to remain in third, so I decided drastic changes were necessary.
First off, I changed the hours so that Chandler's is open as often as possible on weekdays (from 7 a.m. to 11 p.m.) to allow for maximum sales. On the weekends I extended Saturday hours from 8 a.m. to 10 p.m. (the old weekday hours), and on Sundays from 8 to 8. This meant that Chandler's is open 106 hours per week. My goal was to have a better than 2:1 server:hour ratio, assuming that each server worked 10 hours. To meet this goal I added 10 servers, bringing me to 22 overall to meet and slightly exceed this goal.
Another important aspect in improving customer satisfaction I thought would be worker satisfaction to then make the customers happy. So I decided to raise manager wages from $650 to $700 a week ($100 better than the average). Server wages were raised from $9.50 to $9.75 an hour ($1 better than the average). I felt that this was more than fair compensation for a good attitude and work ethic.
Also, I decided to keep up the advertisement and actually exceed what I spent the previous week, going from 5 spots a day on the radio to 10. I kept the $.50 off coupon in the paper, despite the fact that I lowered the cost of a cup of medium organic coffee from $3.50 to $3.25. So my expenses went up but I still decided to lower the price because I am expecting so much volume of sales this week.
In the end I was right. This all did lead to an amazing week of sales that put me back on top (for the time being) in each of the three comparative categories. Last week 55 pounds of coffee were used, so this week I ordered 65 lbs and ended up being 10 pounds short of what was needed. That's not a bad thing though as the volume of sales even exceeded expectations.