After making drastic changes in the previous week I decided to slow things down this week and play things a little more conservatively and not push my luck.
Since I was disappointed with weekend sales I decided to slash two hours off of both Saturday (opens at 10 a.m. instead of 8 a.m.) and Sunday (closes at 6 p.m. instead of 8 p.m.) store hours. I did not hire or fire any servers though, instead I felt that this would just help my server to hour ratio (since four hours of the week were cut) and hopefully in turn help raise customer satisfaction.
I also decided to lower costs in that I decreased the amount of advertising from 10 spots per day on the radio down to 5, feeling that I don't need such an aggressive campaign now that our name is out there.
Yet again this week I did not order enough coffee, falling 5 lbs short of the 75 lbs that were used.
I am very happy with the results of the week since we sold more coffee this week despite having less hours and spending less money in advertising. Also, the customer satisfaction rating rose a few points. I cannot comment on the comparative results since I was the first one to complete session 5, since today is only Monday but I feel that I will remain among the top few in every category unless radical changes occur.
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You are doing very well in the simulation. now what I need you to start thinking about is why. Is it just a natural talent? What information are you capitalizing on that other students who are not doing as well are not? Did you make some early decisions that gave you a starting edge?
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