This case is set up so that the coffee house (to be named Chandler's) will be set up in a prime location on Main St. in a college town. This makes it a prime location for visibility due to pedestrian traffic as many college students simply walk or bike to get around. Also nearby is a mall and the business school, along with an upscale women's clothing store, trendy restaraunt and bookstore. This all lead me to believe that a more upscale coffee house would suit the surrounding area, one with a nice ambiance and better quality--maybe even organic--coffee.
The initial start-up costs will include the furniture and espresso-maker which will shrink my $25,000 account down to $15,000. The fixed costs will include rent and utilities which are estimated at around $2,500/month.
The award for ambiance will most likely be due to the furniture and general upkeep of the shop with nice furniture and high quality coffee, while customer satisfaction will probably center around low prices and not waiting in line very long.
